To build a successful business, it is vital that you understand and practise the key fundamentals of marketing. It is impossible to ignore the importance of marketing your company brand effectively in order to create a business that prospers. Below, I have listed the three fundamental marketing practices that you should follow in order for your marketing strategy to be a success.
1) Get visual.
With the average attention span being just 8 seconds, it is essential to create a marketing piece that leaps out at potential customers and grabs their attention before it is diverted. Creating remarkable visuals is a great way to stand out from the crowd of your competitors. Programmes such as Canva or Visage provide an easy way to create beautiful visuals such as infographics , social media posts or banners. The saying goes that “a picture is worth a thousand words,” and when in comes to content, this really is the case.
2) Master the Call to Action.
After all of the hard work you put in to get customers to visit your website, landing page or Facebook post, it is essential that you don’t lose them by a lack of clear ‘call to action’. A call to action is something that acts as a sign post for your customers, telling your visitors where to click or what to do next – for instance after reading a blog on your website, the call to action may be to sign up for a newsletter or book a free webinar place.
3) Think of your website as a hub.
A key mistake that many business owners make is to think of their website as a tool for broadcasting and addressing a large group of people at once. Instead, it is better to build website design and content with a human touch – don’t focus on out-doing your competitors with great content; rather, focus on outputting content that individual customers will relate to and love. Ensure that you design your website and content with the customer in mind throughout, and you will soon find that conversation wins over broadcasting.
What fundamental marketing strategies do you follow in your business? If you need help with creating a marketing strategy that works, come along to our Marketing Mastery Workshop on 23rd November. For more information, visit our workshop page or call us 02380 560833. We look forward to seeing you there!