Marketing is one of the most important but least understood skills for business owners to master. Many businesses owners seem to grow their businesses without really knowing which aspects of their marketing (if any) are effective. And even more importantly, they don’t know what alternatives they have to maintain that growth, should there be a downturn in their market place. Read the rest of this entry »
Just imagine if your business was like a Formula 1 Team – how successful do you think you would be? On race day, would you be the Team Manager, completely in control of the situation and calmly orchestrating events from the safety of the pit wall? Or would you be running around, doing every job to make sure it is done properly and getting in everybody else’s way? You may feel good because you are busy helping, but the end result is that the car goes out long after all the others, and with only 3 wheels on! Read the rest of this entry »
When thinking about growing their business, most business owners will focus on increasing the number of customers, selling more products or services and making more profits. But if they try and achieve that, they are destined to fail. Why? Simply because they are concentrating on the end results, and not on the factors that they can actually have an effect on. I’ll explain below! Read the rest of this entry »
Do you have some customers that are frankly a complete pain to deal with? Maybe they argue about price, or they don’t communicate with you (except to complain). Perhaps they don’t pay their invoices without being chased, or they don’t give you referrals. Chances are they just generally stress you out, and take up more of your time and energy than is warranted.
The fact of the matter is, you’ll always get the customers you’re willing to accept. Well, maybe now is the time to raise your standards, and get some better customers! Read the rest of this entry »
We are delighted to report that we are now based in a new, larger coaching and training centre in Southampton, to support the next stage of our business development strategy. From our new base, we will be able to help even more local businesses to grow and flourish!
Why not stop by for a cup of coffee (we have a shiny new coffee machine!) and a tour of the new offices if you’re passing? The offices are easily accessible from Junction 5 of the M27 via the Stoneham Way. You can’t miss us!
Our new address is:
7 – 9 Market Buildings
Southampton SO16 2HW
We look forward to seeing you soon!
These days, thanks to the wonders of the internet, it is easy for people to become professional buyers of just about anything. All the information and opinions you could ever need are available if you just Google for them. You can even spec and price a new car without going anywhere near a car showroom! And through some simple online comparisons, you can probably buy many products cheaper than if you went to the usual retail suppliers. This obviously can create challenges if you are in the business of sales! Read the rest of this entry »
Many businesses will fail each and every year. But what is the reason that so many fail? Well, in most cases, it’s purely and simply because they run out of cash. They can’t pay their staff, their rent and their suppliers, and then they can longer function. Unfortunately, this doesn’t just happen to “bad businesses.”
Take for example the high profile bankruptcy of Lehman Brothers in 2008 – the biggest bankruptcy filing ever in the USA. This was one of the oldest and most successful investment banks in the world. It failed not because it ran out of clients or sales, but because it had insufficient assets to cover its liabilities – i.e. not enough cash to settle its debts. Ignoring this basic business principle brought down an organisation with $600 billion in assets. Read the rest of this entry »
In order for your business to become really successful, you need to master the art of marketing! Great marketing helps you to target the right audience for your business, and turn passive prospects into active buyers. Marketing is the best way to increase your engagement with customers, and thereby boost your sales and profits. Read the rest of this entry »
Running a successful SME is tough. There are so many jobs that need doing that it’s a wonder that we actually get anything done at all! One apt definition of a business owner is:
“Somebody who would rather work 16 hours a day for themselves than 8 hours a day for somebody else.”
However, just working hard does not mean you will be successful! Sadly, I have met many hard working people who never achieve their full potential, or whose businesses even go bust, including my own father. So what do you need to do to ensure that your hard work brings you the success you desire? Read the rest of this entry »
Why did you go into business for yourself? Perhaps you had a great idea for a new product or service that you wanted to develop. Maybe you longed for the freedom to be your own boss. You may have been unfortunate enough to be made redundant. Or were you in a badly run business and knew that you could do much better? Whatever the reason for starting your own business, your journey on from that starting point will be the same as the thousands of other people who have also taken the brave decision to become business owners. Read the rest of this entry »