I’m sure that most people reading this article know somebody who has cringe worthy tales of a nightmarish boss, or you may even have had the misfortune to work for one yourself. Though in retrospect we can (normally) laugh about it, at the time it was probably an uncomfortable and demoralising experience. Continue reading “The 3 things you need to stop doing to become a great boss” »
These days, thanks to the internet, it is easy for people to become professional buyers of just about anything. All the information and opinions you could ever need are available if you just Google for them. You can even spec and price a new car without going anywhere near a car showroom! And through some simple online comparisons, you can probably buy many products cheaper than if you went to the usual retail suppliers. Continue reading “Sales – it’s not all about the price!” »
The quickest way for any business to make 10% more profit each year is to put its prices up by 10% each year, but if it were as simple as that, then we’d all doing it, wouldn’t we? The reason we don’t make price increases is that we have the fear that if we do so, we are going to lose our customers. Continue reading “How to increase your prices without losing your customers!” »
The object of being in business is generally to make profit, so it stands to reason that as business owners, we need to be able to understand our financials in order to make sure that we’re achieving that objective! We may have bookkeepers and accountants to help us get the numbers right, but really we need to be the ones reviewing the performance of the business and making decisions based on those numbers. Continue reading “Do you know your debits from your credits?” »
“This book is a must read for anyone who wants to succeed in business” – Julian Richer, founder of Richer Sounds (‘Most Successful Retailer Ever’ – The Guiness Book of Records)
The Highly Effective Marketing Plan (HEMP) by Peter Knight is a book we recommend to our clients who are struggling to get more leads, as it gives a step-by-step, simple and focused approach to creating a great marketing plan, and is suitable for businesses of any size.
The book is reasonably short, is an entertaining read and helpfully gives is a summary of all of the chapters at the start, which gives you a great overview of the process! Even better is the fact that you can put your marketing plan together in just one hour!
OUR TOP TIPS FROM THE BOOK:
- Write your a 90 second “story” – so when somebody asks you what it is you do, you can tell them in a way that they will understand immediately, rather than them being none the wiser (and losing the will to live) 10 minutes later!
- Identify your “one big thing” – in effect, a 10 second pitch that will hit people between they eyes and make them want to hear more. What do you do that means they should buy from you?
There are many more great tips in the book, but these two are a great place to start in really getting to grips with your marketing plan! To get your copy of the book, you can simply order from Amazon via the link below. Have fun putting the steps into action!
Over the last 100 years, our great grandparents, grandparents, parents and indeed we ourselves have witnessed amazing progress in technology, which has impacted on all aspects of our lives. People have gone from travelling by horse and cart to being able to travel into space. And although we may not fully appreciate it, the rate of change is not slowing down. Continue reading “What is the future of marketing?” »
Just imagine if your business was like a Formula 1 Team – how successful do you think you would be? On race day, would you be the Team Manager, completely in control of the situation and calmly orchestrating events from the safety of the pit wall? Or would you be running around, doing every job to make sure it is done properly and getting in everybody else’s way, but feeling good because you are busy helping, with the end result being that the car goes out long after all the others, and with only 3 wheels on? Continue reading “3 Steps to Kick the Busyness Habit” »
That well-known phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London. It’s a principle that many businesses try to adhere to, as it lets their customers know that they are always going to get good service. Continue reading “Why the customer isn’t always right!” »
Many businesses out there, no matter what size they are, how long they’ve been trading or what sector they are in, are not achieving the success they could, because their teams are not performing to their full potential. This is no different to what happens in sporting teams. Just look at the England Football team in the Euro 2016 competition, and in fact in many other championships they have played in. There is so much potential out on the field, yet the performance that is delivered is woefully below our expectations. Continue reading “Engage Your Team for Optimum Performance!” »
Managing a team can completely take over your week – dealing with day to day issues and niggles can suck your time, affect productivity and efficiency, and leave everyone feeling like they are constantly firefighting. Continue reading “How to manage your team in two hours per week!” »