There is one fact in business that is always true, no matter what business you are in: you will never build a great business all on your own, and the bigger and better the business you want, the bigger and better the team you will need around you. Continue reading “The 6 Keys to a Winning Team” »
Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Continue reading “Your Guarantee for Greater Sales!” »
When thinking about how to grow a business, most business owners will focus on increasing the number of customers, selling more products or services and making more profits. Unfortunately, if they do this they are destined to fail, because they are concentrating on the end result, and not on the factors that they can actually have an effect on. Continue reading “The 5 Ways to Grow Your Business” »
I often get asked, what is the most common mistake business owners make when they are growing their business? While I could say it is not having a vision, setting goals, planning their time, generating enough sales or having an effective marketing strategy, the true factor must be the lack of financial understanding that some business owners exhibit. Knowing your numbers is absolutely vital, if your business is to thrive – or even to survive! Continue reading “How to Master Your Finances!” »
Chances are, when you started your business, you were very passionate about it. It was all new and exciting, a way for you to make your mark on the world, to do things your way, to set new standards, to bring something new to the market, to help more people – in short, you were in love with your business and the opportunities it promised for you. Continue reading “How to fall in love with your business all over again” »
As business owners, we enjoy doing what we do – after all, why would we set up in business at all if we didn’t? But what we don’t enjoy as much is the constant chasing after the next customer – the time, effort and money we put into advertising and marketing with no guarantee that it will grow our sales. Wouldn’t it be great if new customers could see for themselves the value in what we do and come to us, rather than us having to go looking for them?
Continue reading “How to Generate More Referrals for Your Business” »
Sales is the oldest profession in the world. From the moment there was a product or service to be offered, there was somebody trying to sell it to other people. It is also probably the one area of business that has been most written about, taught and coached. I have read countless books on the subject over the years, and to all intents and purposes, they say the same thing: “People do not like being sold to but they love to buy” and it is the sales person’s job to “professionally help people to buy.” Continue reading “The Changing C’s of Sales” »
When it comes to marketing, like most things in life, if you fail to plan, you plan to fail. Yet still I come across businesses owners from both large and small businesses who look at me blankly when I ask, “What is your marketing strategy, and do you have a marketing plan?” Given the importance of marketing to most businesses, I find this frankly amazing. Continue reading “7 Steps to a Great Marketing Plan” »
It’s a well known fact that most businesses out there will never achieve their full potential. A high percentage will fail during the first few years, but those that do continue will often reach a plateau and stay there, not really growing as the years go by. So what could possibly be holding them back? Well, in some cases, the business owner just doesn’t want to grow the business, or doesn’t know how to. Other possibilities are that they aren’t able to access the finance to enable them to grow, they don’t have the competitive advantage enjoyed by other businesses, or they lack the resources.
We’ve seen some great examples this week of people pushing themselves to the extreme – Sir Ranulph Fiennes’ bid to climb the highest mountain on all 7 continents, and the sailors completing the Vendee Globe round the world solo yacht race, to name but two. These types of endurance experiences all require the participants to be amazingly self-motivated in order to endure the loneliness and hardships that can be a part of such extreme pastimes. Continue reading “Motivation’s What You Need!” »