Within any business, marketing is one of the most important but least understood skills for a business owner to master. Many businesses manage to grow without any knowledge of what their marketing really consists of, what aspects of what they do actually work and what alternatives they have to maintain that growth, even when the market place in which they are trading is flat or in decline. Continue reading “How to Target your Marketing” »
The great thing about playing competitive sport at a high enough level is that you get instantaneous feedback from the crowd. Do something good and you are rewarded with cheers and shouts of joy and excitement. Do something bad, and the result will be just as quick, although not as enjoyable. If only the results were so obvious in our business! Continue reading “Customer Feedback – the Breakfast of Champions!” »
In this brief video, business coach Kevin Stansfield will show you how to build customer loyalty and how this will benefit your business.
The ability to attract, retain and develop a successful team is absolutely vital if a business is to grow. In fact, for some smaller businesses, being unable to build a good team prevents any growth at all. I regularly hear comments like “I employed people once but it was a nightmare, what with all the regulations and tax implications and the need to supervise and train them, so I got rid of them and am happier on my own.” Continue reading “Why Culture is the Foundation of a Great Business” »
Have you ever wondered why reaching the top is not all that you hoped it would be, when you were lower down the ladder? The biggest reason that managers and directors find life at the top so hard is that the skills that got them into that position can act against them when they are there. It’s not like a sport, where you just get better at one thing. Everything changes when you get to the top of your business, and you are actually playing a completely different game. Continue reading “Why Being a Company Director is so Hard” »
Business coaches Kevin Stansfield and Colin Harding from ActionCOACH Solent have both just published their first business books! Kevin and Colin have spent the last 5 years working with business owners in Hampshire to grow and improve their businesses, and with the publication of their new books, will be able to help even more business owners to take their businesses to the next level.
Kevin’s book “Profit Builders” is available to buy now from the ActionCOACH Solent offices for just £10. Contact us to secure your copy!
Colin is currently looking for local business owners to provide case studies for the second edition of his book, “Up Your Business Profits.” If you’d like to help Colin by having a 45 minute meeting with him to review areas of your business where profitability can be improved and allowing him to use the results in his book, please contact Colin at the ActionCOACH Solent offices on 02380 560833.
Kevin’s second book “The Big Dipper” will be published later this year and is available for pre-order now!
Does your business “do” social media and digital marketing? If so, do you know what your return on investment is? If you’ve not got to grips with making social media work for your business, you’re not alone. Maybe you don’t know where to start, you lack the skills or the time, you tried it once and it didn’t work, or you just don’t really see the benefits for your business. Well, here are some statistics for you that may make you want to try again! Continue reading “Make Social Media Marketing Work for Your Business!” »
There is one fact in business that is always true, no matter what business you are in: you will never build a great business all on your own, and the bigger and better the business you want, the bigger and better the team you will need around you. Continue reading “The 6 Keys to a Winning Team” »
Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Continue reading “Your Guarantee for Greater Sales!” »
When thinking about how to grow a business, most business owners will focus on increasing the number of customers, selling more products or services and making more profits. Unfortunately, if they do this they are destined to fail, because they are concentrating on the end result, and not on the factors that they can actually have an effect on. Continue reading “The 5 Ways to Grow Your Business” »