The Chimp Paradox by Professor Steve Peters
This book was the subject of our first ActionCOACH Solent BookCLUB in September 2017. I love this book, mainly because of its simplicity. Having done a lot of research myself in the areas of psychology and neural science, it was great to come across a book that cut through the high level, technical stuff, and brought it down to a concept that a 4 year old could understand! Continue reading “Book of the Month – The Chimp Paradox” »
“This book is a must read for anyone who wants to succeed in business” – Julian Richer, founder of Richer Sounds (‘Most Successful Retailer Ever’ – The Guiness Book of Records)
The Highly Effective Marketing Plan (HEMP) by Peter Knight is a book we recommend to our clients who are struggling to get more leads, as it gives a step-by-step, simple and focused approach to creating a great marketing plan, and is suitable for businesses of any size.
The book is reasonably short, is an entertaining read and helpfully gives is a summary of all of the chapters at the start, which gives you a great overview of the process! Even better is the fact that you can put your marketing plan together in just one hour!
OUR TOP TIPS FROM THE BOOK:
- Write your a 90 second “story” – so when somebody asks you what it is you do, you can tell them in a way that they will understand immediately, rather than them being none the wiser (and losing the will to live) 10 minutes later!
- Identify your “one big thing” – in effect, a 10 second pitch that will hit people between they eyes and make them want to hear more. What do you do that means they should buy from you?
There are many more great tips in the book, but these two are a great place to start in really getting to grips with your marketing plan! To get your copy of the book, you can simply order from Amazon via the link below. Have fun putting the steps into action!