Within any business, marketing is one of the most important but least understood skills for a business owner to master. Many businesses manage to grow without any knowledge of what their marketing really consists of, what aspects of what they do actually work and what alternatives they have to maintain that growth, even when the market place in which they are trading is flat or in decline. Continue reading “How to Target your Marketing” »
Does your business “do” social media and digital marketing? If so, do you know what your return on investment is? If you’ve not got to grips with making social media work for your business, you’re not alone. Maybe you don’t know where to start, you lack the skills or the time, you tried it once and it didn’t work, or you just don’t really see the benefits for your business. Well, here are some statistics for you that may make you want to try again! Continue reading “Make Social Media Marketing Work for Your Business!” »
Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Continue reading “Your Guarantee for Greater Sales!” »
As business owners, we enjoy doing what we do – after all, why would we set up in business at all if we didn’t? But what we don’t enjoy as much is the constant chasing after the next customer – the time, effort and money we put into advertising and marketing with no guarantee that it will grow our sales. Wouldn’t it be great if new customers could see for themselves the value in what we do and come to us, rather than us having to go looking for them?
Continue reading “How to Generate More Referrals for Your Business” »
When it comes to marketing, like most things in life, if you fail to plan, you plan to fail. Yet still I come across businesses owners from both large and small businesses who look at me blankly when I ask, “What is your marketing strategy, and do you have a marketing plan?” Given the importance of marketing to most businesses, I find this frankly amazing. Continue reading “7 Steps to a Great Marketing Plan” »
Most businesses recognise that they should be using social media as part of their marketing plan, but they just don’t know how to do it properly. This means that it’s either “parked” as something to get round to eventually, or it’s done half-heartedly and with no real plan or idea on how to make it successful.
The video below shows clearly the reach and importance of social media in today’s marketplace. Can you afford to ignore it, or will you join the Social Media Revolution?
Now you know WHY you should be using social media as part of your marketing plan, let us help you with HOW to do it! Sign up for our FREE Social Media Marketing seminar and get started today! Click Here to register!
In this brief video, ActionCOACH Kevin Stansfield outlines how to get a better return on investment from your advertising expenditure.
If you’d like some more help with your advertising and marketing, why not book a place at our upcoming Marketing Mastery workshop? Just CLICK HERE to go to our What’s On page where you can book your place now!
How to you differentiate your business from that of your competitors in a crowded market place? In this brief video, business coach Kevin Stansfield talks you through the importance of having a USP or guarantee to make sure your business stands out.
If you’d like any more help with marketing your business, why not attend one of our upcoming events? Full details are available on our What’s On page.
In this video, Business Coach Kevin Stansfield gives some tips on building your referral strategy as part of your overall marketing plan.
Advertising can be a major expense so you need to ensure you’re getting the best return on your investment. We recommend using the AIDA principle to improve the impact of your advertising. In this brief video, Kevin Stansfield explains the approach.
For more great tips on improving your marketing, come along to our Marketing Mastery workshop. Details, dates and a booking link can be found on our What’s On page.