When it comes to marketing, like most things in life, if you fail to plan, you plan to fail. Yet still I come across businesses owners from both large and small businesses who look at me blankly when I ask, “What is your marketing strategy, and do you have a marketing plan?” Given the importance of marketing to most businesses, I find this frankly amazing. Read the rest of this entry »
To build a successful business, it is vital that you understand and practise the key fundamentals of marketing. It is impossible to ignore the importance of marketing your company brand effectively in order to create a business that prospers. Below, I have listed the three fundamental marketing practices that you should follow in order for your marketing strategy to be a success. Read the rest of this entry »
Marketing is an essential tool that you need to master, in order for your business to succeed. Marketers help you target the right audience for your business, consequently turning passive customers into active buyers. Marketing is the best way to increase your engagement with customers and in turn, your profits, referrals and repeat business. Read the rest of this entry »
In today’s ultra competitive world, having something that makes your business stand out from the crowd is more important than ever. However, for my clients, identifying their Unique Selling Proposition (USP) can be one of the hardest things that I ask them to do. Read the rest of this entry »
“This book is a must read for anyone who wants to succeed in business” – Julian Richer, founder of Richer Sounds (‘Most Successful Retailer Ever’ – The Guiness Book of Records)
The Highly Effective Marketing Plan (HEMP) by Peter Knight is a book we recommend to our clients who are struggling to get more leads, as it gives a step-by-step, simple and focused approach to creating a great marketing plan, and is suitable for businesses of any size.
The book is reasonably short, is an entertaining read and helpfully gives is a summary of all of the chapters at the start, which gives you a great overview of the process! Even better is the fact that you can put your marketing plan together in just one hour!
OUR TOP TIPS FROM THE BOOK:
- Write your a 90 second “story” – so when somebody asks you what it is you do, you can tell them in a way that they will understand immediately, rather than them being none the wiser (and losing the will to live) 10 minutes later!
- Identify your “one big thing” – in effect, a 10 second pitch that will hit people between they eyes and make them want to hear more. What do you do that means they should buy from you?
There are many more great tips in the book, but these two are a great place to start in really getting to grips with your marketing plan! To get your copy of the book, you can simply order from Amazon via the link below. Have fun putting the steps into action!
Over the last 100 years, our great grandparents, grandparents, parents and indeed we ourselves have witnessed amazing progress in technology, which has impacted on all aspects of our lives. People have gone from travelling by horse and cart to being able to travel into space. And although we may not fully appreciate it, the rate of change is not slowing down. Read the rest of this entry »
Of all the business growth strategies that I teach, networking probably has one of the biggest divisions in opinion as to whether it works or not. Many business owners get a large proportion of their business through their networks, others do lots of networking but don’t get much out of it, while others don’t do any networking at all because they don’t see the benefits of it, or feel uncomfortable ‘selling themselves’ in a group environment.
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Within any business, marketing is one of the most important but least understood skills for a business owner to master. Many businesses manage to grow without any knowledge of what their marketing really consists of, what aspects of what they do actually work and what alternatives they have to maintain that growth, even when the market place in which they are trading is flat or in decline. Read the rest of this entry »
Does your business “do” social media and digital marketing? If so, do you know what your return on investment is? If you’ve not got to grips with making social media work for your business, you’re not alone. Maybe you don’t know where to start, you lack the skills or the time, you tried it once and it didn’t work, or you just don’t really see the benefits for your business. Well, here are some statistics for you that may make you want to try again! Read the rest of this entry »
Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Read the rest of this entry »