Marketing is an essential tool that you need to master, in order for your business to succeed. Marketers help you target the right audience for your business, consequently turning passive customers into active buyers. Marketing is the best way to increase your engagement with customers and in turn, your profits, referrals and repeat business. Continue reading “The 5 signs that you need to improve your marketing” »
In today’s ultra competitive world, having something that makes your business stand out from the crowd is more important than ever. However, for my clients, identifying their Unique Selling Proposition (USP) can be one of the hardest things that I ask them to do. Continue reading “What Makes You Unique?” »
These days, thanks to the internet, it is easy for people to become professional buyers of just about anything. All the information and opinions you could ever need are available if you just Google for them. You can even spec and price a new car without going anywhere near a car showroom! And through some simple online comparisons, you can probably buy many products cheaper than if you went to the usual retail suppliers. Continue reading “Sales – it’s not all about the price!” »
The quickest way for any business to make 10% more profit each year is to put its prices up by 10% each year, but if it were as simple as that, then we’d all doing it, wouldn’t we? The reason we don’t make price increases is that we have the fear that if we do so, we are going to lose our customers. Continue reading “How to increase your prices without losing your customers!” »
When we talk with professional business owners about building their business, we often get an interesting response … “No more! Please! I couldn’t handle any more work; I’m flat out as it is.” This seems strange, because in many cases, their business is far from what would be considered massively profitable, and by their own admission is often not a fun place to work. Continue reading “Is it time you graded your customers?” »
Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Continue reading “Your Guarantee for Greater Sales!” »
Sales is the oldest profession in the world. From the moment there was a product or service to be offered, there was somebody trying to sell it to other people. It is also probably the one area of business that has been most written about, taught and coached. I have read countless books on the subject over the years, and to all intents and purposes, they say the same thing: “People do not like being sold to but they love to buy” and it is the sales person’s job to “professionally help people to buy.” Continue reading “The Changing C’s of Sales” »
In this brief video, ActionCOACH Kevin Stansfield talks about how to move a potential customer up the “Ladder of Loyalty” by giving them a taster of how you do business.
Business Coach Kevin Stansfield explains how you can use behavioual profiling to increase your sales team’s conversion rates.
In today’s crowded marketplace, you need to stand out to have the competitive advantage. So what sets you apart from your competitors? It’s important to get clarity on this yourself and to let your potential customers know. In this short video, ActionCOACH Kevin Stansfield will help you decide on a USP or guarantee that will grow your sales.
For more help with your marketing or sales, why not attend one of our upcoming Mastery Workshops? For details, dates and to book, just visit our What’s On page.