Do you measure your business’s sales conversion rate? (That is the percentage of “shoppers” interested in your products or services that actually go on to buy from you.) If so, is it as high as you would like it to be? The chances are that, for most businesses, there is room for improvement in this area. If you are spending money on advertising and marketing to effectively buy prospective customers and not then converting those prospects into buying customers, you are wasting money. Continue reading “Your Guarantee for Greater Sales!” »
Sales is the oldest profession in the world. From the moment there was a product or service to be offered, there was somebody trying to sell it to other people. It is also probably the one area of business that has been most written about, taught and coached. I have read countless books on the subject over the years, and to all intents and purposes, they say the same thing: “People do not like being sold to but they love to buy” and it is the sales person’s job to “professionally help people to buy.” Continue reading “The Changing C’s of Sales” »
In today’s competitive world, having something that makes you stand out from the crowd is more important than ever. However, for my clients, identifying their Unique Selling Proposition (USP) can be one of the hardest things that I ask them to do. Continue reading “What Makes You Unique?” »
In this brief video, ActionCOACH Kevin Stansfield talks about how to move a potential customer up the “Ladder of Loyalty” by giving them a taster of how you do business.
These days, thanks to the internet, it is easy for people to become professional buyers of just about anything. All the information and opinions you could ever need are available if you just Google for them. You can even spec and price a new car without going anywhere near a car showroom! And through some simple online comparisons, you can probably buy many products cheaper than if you went to the usual retail suppliers. Continue reading “Sales – it’s not all about the price!” »
Business Coach Kevin Stansfield explains how you can use behavioual profiling to increase your sales team’s conversion rates.
In today’s crowded marketplace, you need to stand out to have the competitive advantage. So what sets you apart from your competitors? It’s important to get clarity on this yourself and to let your potential customers know. In this short video, ActionCOACH Kevin Stansfield will help you decide on a USP or guarantee that will grow your sales.
For more help with your marketing or sales, why not attend one of our upcoming Mastery Workshops? For details, dates and to book, just visit our What’s On page.
In this short video, Business Coach Colin Harding outlines Tom Hopkins’ sales process for greater sales success.
The quickest way for any business to make 10% more profit each year is to put up its prices by 10% each year, but if it were as simple as that, then we’d all doing it, wouldn’t we? The reason we don’t make price increases is that we have the fear that if we do so, we are going to lose our customers. Continue reading “Increase your prices without losing your customers!” »
It’s fair to say that the majority of businesses want more sales to increase their turnover and profits. To get consistent conversion of leads into buying customers, you need an effective sales process. In the following video, Colin Harding outlines the steps to move from 100% resistance to 100% acceptance, and close the sale. Click below to view the video.