Kevin Lancaster is one of the company’s founders and he explains why, even though they maintained business during the recent economic downturn, they chose to bring in an ActionCOACH business coach.
“My business partner, Simon, and I had a great combination of experience in both cooling engineering management and sales when we first started the company. Growth was good and this just plateaued during the recession. We weren’t worried about the business and were confidently holding our head above water.
“By most standards £400k profit a year is great but there were other issues that were taking the enjoyment out of running the business. In particular, the people management had started to become a headache and we felt less enthused to go in to work each day.”
Neil Stevenson joined his father’s business in 1991 and took over the family business in the late 1990s.
“I followed an engineering career straight from university but, after completing my graduate scheme, I decided to join the family business. My father was running several ventures and so we had a somewhat unstructured handover of the reins over a 7-year period.
Having spent almost forty years in the sector, Sandra Griffin set up Sandra’s Florist in Holbury, Southampton, four and a half years ago. She runs it with her daughter Tracie who looks after the marketing side of the business.
All was going well, but in April 2009, with the recession taking hold, Sandra feared that selling a luxury product like flowers made her vulnerable to a sudden drop in sales. She was particularly concerned as she didn’t have any practical plans in place to protect her business against a downturn.
Case study – Aqua Cooling
How the owners of Aqua Cooling regained their passion for their business by taking it from Good to Great
Case study – Double H
How Double H House plants, engaged their management team so that the MD could work ON not IN the business, resulting in a 25% increase in sales and turning a £400k loss into and £800k profit.