Workshop 2 in the Big Fundamentals series, Marketing Mastery, will help you understand how to use marketing effectively to achieve your business goals.
Marketing is all about generating leads, i.e. potential customers for your products or services. You need to recognise that the marketplace has changed – the growth in online information means that consumers have the opportunity to research and buy products from anywhere, so you need to stand out from the crowd to attract people to your business.
Social media is an important aspect of marketing in today’s digital age and we will show you how to make the best use of the various platforms when developing your marketing plan.
The Marketing Mastery workshop will help you to define your Unique Selling Proposition (USP) and guarantee. We will also show you how to create a marketing plan as well as compelling marketing materials that will generate leads and we’ll also give you some ideas on “guerrilla marketing” strategies.