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Customer Feedback – the Breakfast of Champions!

March 6th, 2019


The great thing about playing competitive sport at a high enough level is that you get instantaneous feedback from the crowd.  Do something good, and you are rewarded with cheers and shouts of joy and excitement.  Do something bad, and the result will be just as quick, although not as enjoyable.  If only the results were so obvious in our business! Read the rest of this entry »

Why the customer isn’t always right!

February 27th, 2019

That well-known phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London. It’s a principle that many businesses try to uphold, as it lets their customers know that they are always going to get good service. Read the rest of this entry »

How to attract your ideal customers

August 15th, 2018

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Do you have some customers that are frankly a complete pain to deal with?   Maybe they argue about price, or they don’t communicate with you (except to complain).  Perhaps they don’t pay their invoices without being chased, or they don’t give you referrals.  Chances are they just generally stress you out, and take up more of your time and energy than is warranted.

The fact of the matter is, you’ll always get the customers you’re willing to accept.  Well, maybe now is the time to raise your standards, and get some better customers! Read the rest of this entry »

How to WOW Your Customers!

May 12th, 2018


There is a saying, “the only thing that stays the same is change.”   These days, we are subject to change more than ever, because we now have so much more choice than ever before.  Through the power of the internet, we now have access to unlimited amounts of information .  We Google something, and we instantly get thousands of opinions, options and choices.  And all this choice is both a good thing and a bad thing for us. Read the rest of this entry »

Relationship Marketing – the Ladder of Loyalty

April 25th, 2017

In this video, Kevin gives some ideas on how to develop customer loyalty, so that your customers stay with you long term and spend more money with you!

Client Retention – Climbing the Ladder of Loyalty

April 12th, 2017

In this brief video, business coach Kevin Stansfield will show you how to build customer loyalty and how this will benefit your business.

How to create the “Wow Factor” for your customers

July 11th, 2016

Our aim is to turn our Customers into Raving Fans, who will effectively sell our goods and services on our behalf.  How do we do this?  By creating the “Wow factor” – that level of service that exceeds expectations and gets our customers talking about us!  In this brief video, business coach Kevin Stansfield gives you some pointers.

To learn more, why not attend our Customer Mastery workshop?  You can book your place via our What’s On page.