Is good enough good enough? It’s a fact that most businesses have at least one area where performance could be improved – be it customer service, the sales process, communication, financial reporting or marketing materials. Even companies that seem to have all the angles covered may be good, but are they great?
In his book “Good to Great: Why Some Companies Make the Leap and Others Don’t,” Jim Collins identified a number of great businesses – i.e. those that have outperformed their rivals over a sustained period. He found that the main reason for the transition from good to great is that the business leaders focus the company’s resources on doing what they’re best at. So do you focus on your strong points, and make sure all you customers and prospects know what you’re great at?
At ActionCOACH, we like to use sporting analogies. So consider this – is your business fit enough for a marathon, or would a sack race at the local school’s sports day be too much? Do you measure your Personal Bests to ensure you are always striving for improvement? The fact is, in any business there is always room for improvement – and why would you just want to be mediocre when you could be amazing?
We challenge you to assess the fitness of your business by asking yourself the following 10 questions:
- Do you have enough time in your working day to get everything done that you need to do?
- Do you have regular time set aside to plan, learn and work on new strategies to grow your business?
- Are you able to take regular holidays and be confident that the business will thrive without you?
- Does your business have a marketing budget and quarterly marketing plan, designed to attract new prospects?
- Do you test and measure the results of your marketing and do more of what works?
- Do you have a process to recruit and retain the right people?
- Do your team have a great attitude and are they a joy to work with?
- Do you have regular team meetings to inform and energise staff and improve performance?
- Do you produce regular KPIs and financial reports and use them to review and improve performance?
- Does your business have documented systems to cover all important processes so that it can work with minimal input from you?
Were you able to answer “Yes!” to all of the above? If not, contact us for our Top Ten Tips to get your business fit and book yourself in for a FREE business diagnostic with Kevin or Colin and take your first steps towards greatness!